Stock Images Customer Agreement

Basic Licence

1. Agreement to Terms

By purchasing and downloading any image from Amy Lyon Creative’s stock image gallery, you are entering into a licence agreement and agree to be bound by these Terms & Conditions. This licence is effective upon payment and applies to every purchase without the need for further negotiation.

2. Licence Summary

When you purchase a stock image, you are buying a non-exclusive, non-transferable, royalty-free licence to use the image in accordance with the permitted uses below. You do not own the image or copyright.

3. Permitted Uses (Basic Licence)

When you purchase an image under the Basic Licence, you are granted a non-exclusive, non-transferable, royalty-free, worldwide licence to use the image in both personal and commercial projects, subject to the restrictions listed in Section 5.

You may use the image in the following ways:

Digital Use

  • On personal or business websites and blogs

  • In social media content (posts, ads, stories, profile graphics)

  • In email marketing, newsletters, and digital brochures

  • In digital advertising (Google Ads, social media campaigns, etc.)

  • In online courses, presentations, or digital downloads (when image is not the main product)

Print Use

  • In printed materials such as brochures, flyers, business cards, signage, postcards, or catalogues (up to 100,000 copies per image)

  • In internal business documents, reports, or pitch decks

  • For display in offices, cafes, or personal spaces (framed, editorial, or decorative use)

Client Work

  • Within a single project for a client (e.g., website, brand collateral, presentation design)

Modifications

You may:

  • Crop, or resize for design purposes

  • Overlay text, graphics, or branding

  • Combine with other design elements to create a new composition

Note: Any modifications must still comply with the Prohibited Uses and must not be misleading, defamatory, or violate the rights of any depicted person or property.

4. Sensitive and Editorial Content

Some images may depict people, properties, or locations that require special handling. You must not:

  • Use such images in ways that suggest endorsement or promote sensitive issues (e.g. health, crime, politics)

  • Alter images in a misleading way involving identifiable people

  • Use images marked “Editorial Use Only” for commercial purposes

Please contact Amy Lyon Creative if unsure whether your intended use is permitted.

5. Prohibited Uses

The following uses are strictly prohibited under this licence agreement and you must not:

  • Resell, redistribute, sublicense, or make the image available for download or reuse by others

  • Use the image as part of any digital or physical product for resale (e.g. templates, prints, T-shirts, greeting cards, posters, merchandise) unless you have purchased an Extended or Resale Licence

  • Include the image in digital templates intended for resale or distribution (e.g. Canva templates, website themes, design bundles)

  • Use the image as part of a logo, trademark, or brand identity, including stylised wordmarks

  • Use the image in any context that is:

    • Defamatory or misleading

    • Pornographic or sexually explicit

    • Related to firearms, tobacco, gambling, or other high-risk industries

    • Promoting or implying criminal activity or illegal behaviour

    • Politically partisan, or implying endorsement of political views

  • Use the image in a way that falsely suggests endorsement or affiliation by any people, places, or organisations depicted

  • Use the image in any way that portrays the subject(s) in a negative, offensive or misleading light

  • Use the image in AI tools, datasets, training models, or NFT projects

  • Strip metadata or remove copyright notices or watermarks

  • Make the image publicly available for download in any editable or high-resolution form

If you're unsure whether your intended use is permitted, please contact Amy Lyon Creative before proceeding.

6. Licence Conditions

These general conditions apply to every image licensed through Amy Lyon Creative:

a) Purchasing on Behalf of Others

If you purchase an image on behalf of your employer or as an agent for a third party:

  • The employer or third party is deemed to be the licensee

  • You represent and warrant that you have the full authority to bind them to these terms

  • If you do not have such authority, you will be personally liable for any breach of these terms

b) Sub-Licensing & File Sharing

You may not sublicense, assign, or transfer the rights granted under this licence.
However, you may:

  • Provide temporary copies of the image (or design files containing it) to third parties such as printers, web developers, or contractors solely for the purpose of completing a project on your behalf

  • These third parties must not retain or reuse the image for any other purpose

c) Termination of Licence

If you breach any material term of these Terms and Conditions, Amy Lyon Creative may terminate your licence at any time, with or without written notice. Upon termination, you must immediately stop using the image and delete all copies in your possession.

6. Ownership & Copyright

All images are the intellectual property of Amy Lyon of Amy Lyon Creative. By purchasing an image, you are granted a licence to use it as outlined in these Terms & Conditions — you are not purchasing the image itself or any ownership rights.

Except for the rights expressly granted under this licence, you acknowledge that you do not acquire any right, title, or interest in or to the image, including any copyright or other intellectual property rights. All rights not expressly granted are reserved.

You may not claim authorship or copyright of any image, nor present it as your own original work.

You agree to take all commercially reasonable steps to prevent third parties from copying, distributing, or exploiting any image without proper authorisation. If you become aware of unauthorised use of an image licensed by Amy Lyon Creative, you agree to notify us at amylyoncreative@gmail.com

7. Attribution, Credit & Copyright Notices

  • You must not falsely represent or imply that the image was created by, or is owned by, you or any other party other than Amy Lyon of Amy Lyon Creative, who retains all copyright and authorship.

  • You must not remove, alter, or obscure any visible or embedded copyright notices, watermarks, trademarks, or other rights information that may be included in or associated with the image.

  • Where commercially reasonable, use of the image should include a visible credit in the following format:

“Image © [Year] Amy Lyon, used under licence from Amy Lyon Creative.”

If you are providing credit for other content or image sources in the same project, you must provide equally prominent credit for any images licensed from Amy Lyon Creative.

8. Refunds

Due to the digital nature of stock images, all sales are final. Refunds are not provided unless required under Australian Consumer Law (e.g. if a file is corrupted or unusable and cannot be replaced).

9. Warranties and Disclaimers

a) Amy Lyon Creative warrants that:

  • You have the legal right to licence the image(s) under these terms; and

  • To the best of your knowledge, the image(s) do not infringe any third-party copyright or other intellectual property rights.

b) You acknowledge and agree that:

  • The image(s) are provided “as is,” and Amy Lyon Creative makes no guarantees as to their suitability for your specific intended use.

  • Amy Lyon Creative does not warrant that the image(s) will be error-free, uninterrupted, or compatible with your software, systems, or intended outputs.

  • It is your sole responsibility to ensure that your use of the image(s) complies with any applicable laws, regulations, or advertising standards in your jurisdiction or industry.

c) Except as required by the Australian Consumer Law, Amy Lyon Creative disclaims all express or implied warranties, including but not limited to merchantability or fitness for a particular purpose.
To the maximum extent permitted by law, Amy Lyon Creative is not liable for any direct, indirect, incidental or consequential damages arising out of or in connection with your use of the image(s).

d) Where liability cannot be excluded under the ACL, it is limited (at our discretion) to either:

  • Re-supply of the image(s), or

  • A refund of the purchase price paid.

10. Liability Disclaimer

Amy Lyon Creative makes every effort to provide high-quality, accurate content, but we do not guarantee that any image will be suitable for your specific purpose or intended use. All images are provided “as is,” without warranties of any kind except as required by Australian Consumer Law.

To the maximum extent permitted by law:

  • Amy Lyon of Amy Lyon Creative shall not be liable for any loss, damage, or expense including indirect, incidental, special, or consequential damages, or loss of data, revenue, profits, or business opportunities arising from or related to:

  • Your use or inability to use any licensed image

  • Any decision made or action taken based on the use of the image

  • Any claims made against you by third parties in connection with your use of the image

  • You accept full responsibility for evaluating the fitness and legality of each image for your intended purpose, and for ensuring that your use complies with all relevant laws, regulations, and industry standards.

  • If any liability is found to exist despite this limitation, Amy Lyon Creative’s total cumulative liability is limited to the amount paid by you for the specific image giving rise to the claim.

11. General Provisions

  • These terms constitute the entire agreement between you and Amy Lyon Creative and supersede all prior agreements, understandings, or representations relating to the licensing of images.

  • Amy Lyon Creative may update these terms from time to time by publishing the revised version on the website. It is your responsibility to review the current terms before making a purchase or using any licensed images. Continued use of images after such updates constitutes your acceptance of the new terms.

  • While I may notify customers of significant changes where reasonably practicable, I am not obligated to provide individual written notice to past purchasers of stock images.

  • This agreement is governed by the laws of Tasmania, Australia, and the parties submit to the exclusive jurisdiction of the courts of Tasmania.

12. Contact

For licensing questions or to request an Extended or Commercial Licence:


Email: amylyoncreative@gmail.com
Phone: 0478 652 225